Any business must have a marketing strategy. It’s your overall strategy for reaching out to your target market. More than 90% of people now have access to the internet. As a result, you’d think that in this day and age, digital is the way to go. But is it? That’s why we’ve come to investigate. We embarked on a quest to determine the most effective marketing strategy.
Of course, there are numerous ways you can employ. However, they can all be boiled down two points:
- Face-to-face marketing
- Digital marketing
When selecting a marketing plan, there are numerous factors to consider. Let’s get started comparing.
The act of selling goods using digital platforms is known as digital marketing. So, digital networks, Search engine, email, and mobile applications are all on the table. In other words, anything involving technological devices. It’s possible to do it both online as well as offline. And, in order to create a well-rounded plan, you must concentrate on both.
Let us now attempt to answer the topic of why digital marketing is important at all. Billboards used to be where the profit is made. People paid attention to them, therefore it made sense to invest millions in them. Today, though, you should concentrate on Google and Facebook. There’s only one reason why you’ll receive a better ROI with them. This is the centre of attention.
Face-to-face marketing is when you market to your clients in person, as the name implies. It’s essentially a subset of field marketing. Client interactions, marketing events, product sampling demos, and in-store visits are all examples of how it works. It’s frequently used in conjunction with experiential marketing, although the two are not interchangeable.
Can face-to-face marketing now solve the question of what type of marketing is best? Why is it still relevant in today’s world? Nothing, it appears, can substitute a genuine human connection. It’s all about visibility and trust in this form of marketing. That is what distinguishes it. Smart Circle is the best face-to-face marketing service providers if you want to get any help related to marketing campaigns, door-to-door sales then you can reach out them.