If you are an active social media user, then you could understand well how the content has impacted digital media. There are a range of content and creators use various tactics to produce the content. But only valuable content can reach the people. TheSoul Publishing is the first media publisher to hit 100 Billion views in 2021. It is because of their engaging and positive content to the viewers. 5-Minute crafts play a significant role in the growth of this company as it has attracted many groups of audience from kids to old adults.
They have an interesting portfolio from producing life-hack videos to animation, craft projects, and more interesting stuff that has attracted people. But they have never stopped their creation and still expanding their content on different platforms.
Victor Potrel, VP of platform partnerships at TheSoul Publishing has stated in an interview that only the creative content could reach the people. The marketers’ should always come up with creative ideas to meet the audience’s expectations.
During this pandemic, many parents look for ways to engage themselves in different ways. At that period, 5-Minute crafts were most useful for the audience as it comes up with new stuff and DIY tasks. They are entertaining, also help the parents to engage the kids with inspiring and craft videos.
The company has collaborated with various teams to provide huge appealing options for the audience. Therefore, understanding the needs of an audience and providing content accordingly makes the channel a huge hit in 2021. They focus only on the extraordinary content that their fans crave to view and enjoy.
So, this global digital studio has reached the audience with original and positive content. They will never disappoint the audience as they have the creative team to offer the best content.