Some people come into this world breathing business idea and with entrepreneurship pouring through them like blood. Richelieu Dennis is one of those folks. His entire family possesses the ability of self-motivation and real entrepreneurship, from his maternal and paternal grandmothers through his father, mother, and straight down to him. Surprisingly, Dennis’ father and grandmother worked as business partners for many years, much as Richelieu Dennis and his mother.

Richelieu Dennis is not only an entrepreneur, but also an investor and philanthropist, encouraging other people’s welfare using money raised by himself and his mother within the Sundial brand borders and distinct from his firm. Dennis and his mother have spent as much time developing Sundial Brands as they have promoting them.

Professional pursuits of Richelieu Dennis

Richelieu’s professional career began unintentionally while he was still in college. Richelieu Dennis was happy because he had finally earned a scholarship. At that time, Richelieu Dennis did not realise that the scholarship was one of the stepping stones to his breakthrough. Richelieu Dennis began selling shea butter products to his Babson College friends. But what happened to all of the Shea butter? Fortunately, Richelieu Dennis’ mother was an expert in creating such items. She used to provide him with shea butter goods and then utilise the money he made for personal expenses.

So, how did the shea butter concept come?

Richelieu Dennis’s first objective was to return to Liberia after his studies and become a citrus farmer, despite the fact that he ended up running a multi-billion-dollar producer of top beauty and personal care goods. He is proud that he evolved into a harvester while remaining in the farming industry. Despite the fact that I am not a citrus fruit grower!

According to Richelieu Dennis, he chose to concentrate on shea butter because it was one of the fundamental things in their culture. For millennia, Liberians have used shea butter to shield themselves from the sun. As a result, Richelieu Dennis identified an untapped potential gap in which there was little or no commercialization of the usage of these items.