As part of your ecommerce marketing strategy, using content can increase conversions and improve your visibility while protecting your resources and budget.
Last year, more than 56% of B2C marketers reviewed by marketing professors and Content Marketing Institute said that one of the biggest challenges for them in 2016 was creating content that appealed to their target audience. As a result, it is committed to developing visual content that results in higher levels of engagement.
There are many ways in which you can take advantage of your content marketing for eCommerce. Some of the items are below:
1. Reuse existing content:
Reuse existing content to increase content creation efforts. In recent years, infographics have become very popular as a way to summarize collected data into an organized visual style. Keep your infographic up to date and without too much information to keep your readers busy.
2. Make a product video:
In your ecommerce marketing company strategy, you need to include a video detailing your product. Approximately 50% of online shoppers view product videos as a resource to inspire their purchase. Videos can speak more than text descriptions and are easier to share across platforms than technical content.
3. SlideShare development:
The great thing about slideshows is that platform users are always looking for real resources on specific topics. By converting your text content into slides, you not only But make it available only to potential customers. But you also present yourself as a valuable resource for the industry.
4. Make an unboxing video:
A 2014 Google study showed that unboxed videos on YouTube, with people opening new articles and recording their first experiences, grew 57% more than last year, especially during the holidays. Unboxing helps to create a sense of anticipation in the audience and inspire them to buy so that they can also have their own experiences.
Also, if sharing the content you create on an external channel is a good idea, you can increase the traffic of your website by hosting your content there. Make sure you use SEO best practices to improve the visibility of your content.
If your web suite is written and optimized to attract prospective buyers or at least prospective buyers, your only job is to convert from website visitors to paying customers. Easier said than done, right? Even though the whole book is written about it But for the sake of time, I’ll cut it down to three Cs: “Clarity”, “Confidence” and “Comfort”.
Therefore, the above five smart methods are ideal for blending your visual content into your ecommerce marketing strategy. Use these methods or we recommend that you use Content Marketing Services for better results.